Video Marketing

Day 6: Video Marketing

Video Marketing

Make A Video

Video Marketing is one of the BEST ways to attract Customers/Buyers. If you are a new marketer, it will change the game for you. It’s powerful, quick, and can instantly put you in a leadership role. Taking advantage of You Tube is just smart, it is one of the top 5 sites worldwide. In this tutorial, you will learn how to make a video.
Reading is an active experience. As you are reading this now, you are choosing the speed at which you take in the words, there are moments where you pause to consider the statements and in which order you view the sections. Your journey through the content is very much self-determined and follows the following cognitive process
It’s easy for users to skim read text and decide which sections are most relevant to them. Video offers no ‘skim-read’ option, so you either watch the video in its entirety, or it fails to hold your attention and you stop watching. Watching a video is a somewhat passive experience. When users decide to press ‘play’, they are asking to be shown something — asking to be given the content, rather than digging through the content and exploring the meaning themselves. make a video

Now Make A Video

Video is therefore a different method of engaging audiences rather than image and text. With video, the experience of comprehension is more immediate, driven by story-telling elements. You are reaching multiple senses of each individual that sees your videos. The amount of information that can be displayed through one second of video outnumbers the amount of information that can be read. This means the emotional response  often comes before the full appraisal of the content or the comprehension of the meaning.  make a video
As a new marketer, most people don’t like themselves on camera, so they simply don’t do it. Don’t be so self-conscious, and just DO IT, it will completely change the marketing world for you, and soon it will become fun.
I would recommend that you do some keyword research as shown in the video below, and make the video about your keyword. CLICK here for that link.  This is different than the Google keyword tool. People search for different keywords on You Tube, than they do on Google, and You Tube keeps up with what people are searching.  
make a video

Tips To Do When You Make A Video:

• You will normally only need to speak for 1-3 minutes, as longer video’s don’t usually offer more value than the short ones do. A viewers attention span is only about 3 minutes, and you want that viewer to hear/see your call to action.
• Make Sure you have good Lighting
• Energy is the KEY to good video’s. Make it BOOM with energy!
• Don’t worry about editing right now, that takes too much time, and you need to pump out video’s, as much as possible.
• Spend about an hour doing nothing but video’s, you will see an increase in traffic.

A Program to Make A Video

There is nothing wrong with just simply using your webcam to produce a video, it is quick and easy.

Some people prefer to actually use a program for creating videos and taking screen shots.

There are many programs available that to cost money, and some of the best ones are several hundred dollars.  That isn't needed right now.  I just simply use BB Flashback Express Recorder, search it on Google...it is a FREE download, and it does everything that I need.  Nothing fancy, and nothing complicated.

Make A Video 

I have a detailed video coming to you tomorrow on generating traffic with video.

Today, just Make A Video, record something TODAY!  Remember I promised that I would provide you with training and knowledge, but it's you that has to use the knowledge you are being provided and set it into action.

The key is about TAKING ACTION. Not being perfect. (By the way, you can change all the details about your video after you upload it – so don’t be a perfectionist. Be a got-it-done-ist!) make a video
If you don’t know what to talk about, talk about something you’ve learned. Even basic stuff can help another new marketer. Talk bout trending news, a product review, you can virtually talk about ANYTHING.  make a video

Action Steps: Make a Video  make a video

1. Create a video NOW.
2. Use a webcam or a digital camera. Whatever you have on hand.
3. Upload it to YouTube.
4. Use your keyword as the title, in the tags, and in the description.
5. Repeat 5 days per week.

~Nikki Shellenbarger~

Building Dreams one stepping stone at a time.